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Director, Music Relations & Partnership Marketing - Los Angeles

OVERVIEW:


As a Los Angeles based music business expert, who has a sophisticated knowledge of the music industry with strong music industry relationships, this person will be responsible for helping to secure music/artist participation for inclusion in the games, add-on content, advertisements, trailers, promos, partnerships or any other form of digital and/or visual media.  He/she will act as a liaison for Harmonix with the music community and stay abreast of music industry initiatives.  This position will report into the Head of Music Strategy & Partnerships.

The role also includes engaging the music community from a marketing partnership perspective in order to leverage the artist/music in the games to create additional exposure and marketing opportunities.  The level of partner participation varies from social posts by artists and gaming partners to in-game artist participation, live performances, advertisements, retail executions, etc.   The music relations and marketing partnership director is responsible for fulfilling music marketing needs and driving executions from a music perspective.

 

RESPONSIBILITIES:

  • Responsible for the pursuit and execution of the music vision of Harmonix games.
  • Negotiate with CEOs, Presidents and other music executives to help secure music and artist in-game participation and marketing as well as deliver musical elements in a timely manner within production milestone schedules.
  • Act as point of contact for all artists, managers, record labels, publishers and other rights’ holders and develop music community relationships.
  • Work with project leads/producers to develop the best soundtracks for the vision of the games by recommending and helping to secure music as well as artist participation for marketing opportunities.
  • Liaise with music community to strategize release roll-out and marketing opportunities for add-on content.
  • Develop and manage execution of music marketing cross-platform campaign strategies (digital, gaming retail, social media, publicity, etc), which entails garnering participation from artists, record labels, gaming partners (Xbox, PSN) and Harmonix’ properties to create awareness for a release.
  • Engage artist management for artist in-game and marketing participation.
  • Manage, locate, secure and oversee music-related production and marketing assets.
  • Develop and work within the financial parameters for music of each project.

 

QUALIFICATIONS:

  • Entrepreneurial, self-starter with minimum 10 years music industry experience and a wide network of music business contacts.
  • Strong negotiation skills and experience negotiating with music business contacts.
  • Experience with product management as well as the marketing/promotion of music products. Digital marketing knowledge from music perspective is a plus.
  • Broad, unbiased knowledge of music and a passion for musical research.
  • Dialed-in, and well versed in the current trends in music and entertainment, including developing and popular artists.
  • Branded entertainment integration experience at all stages: ideation, pitching, executing
  • Resourceful creative thinker who is open to new ideas
  • Excellent prioritization and multi-tasking skills with an extreme attention to detail
  • Superior interpersonal skills, trustworthy and intuitive

 

Harmonix is an equal opportunity employer. EOE/M/F/AAP

Harmonix is committed to inclusive excellence and strives to create the finest interactive music experiences in the world through the collaboration of diverse, talented individuals. We encourage women, people of color, and applicants from the LGBTQI+ community to apply.